Before posting a rental ad, we always take this important step, even if it means waiting until your current tenant has moved out. While it may seem counterintuitive, most investors underestimate the importance of timing and presentation when advertising rental property.

Here’s why a few days of patience can lead to a better result for your property.

First impressions rent properties

You only get one shot at your property’s first impression. If we list a home with rushed photos, limited access or visible packing mess, we’re setting ourselves up for fewer enquiries, lower-quality applications, and often, a longer time on the market.

We hold off advertising until we know we can show your property at its best. Clean, clear of clutter and ready to be photographed properly. If that means waiting until your renter has moved out, we’ll let you know and plan accordingly.

The problem with advertising too early

When a current renter is still in the home, inspections can be limited and presentation becomes a wild card. People are busy. They’re packing. And let’s be honest, styling the bookshelf or keeping the kitchen spotless isn’t their top priority.

We’ve seen it all. Half-packed boxes in the living room, dishes in the sink, bathroom benches overflowing with products. While we totally understand renters are juggling a lot, it doesn’t make for great photos or inspections.

We want your property to feel welcoming, spacious and easy to imagine living in. And that’s just not achievable when the home is mid-move and the vacuum is somewhere under a pile of laundry.

We don’t list unless we can back it with strong marketing

Our marketing approach is simple. List your property only when it’s genuinely ready to shine. That means high-quality photos, a compelling description, and clear calls to action. We don’t just pop it online and hope for the best. We time it for when it will get maximum exposure across platforms.

With renters scrolling quickly and comparing dozens of listings, standing out from the crowd is key. That’s why we put in the effort up front rather than trying to make up for it with price reductions or weeks of low enquiry.

Local knowledge matters too

Strong marketing isn’t just about nice photos. It’s about understanding the Melbourne market, knowing what local renters are looking for, how your property compares to similar listings, and how to price it for maximum interest without underselling its value.

This isn’t an assumption. It’s a strategy. And it plays a big role in your property’s rental yield over time.

If you’re unfamiliar with how rental yield works, this Mortgage Choice guide gives a great breakdown. In short, the more consistently and competitively your property is rented out, the stronger your return. That means advertising smartly, not just quickly.

Rushed listings can cost you more than waiting ever will

We’ve seen it firsthand. Properties listed too early that sit for weeks, generate poor-quality enquiries, or ultimately get leased at a lower rent than they could have. In contrast, properties we’ve held off on just for a few days often lease faster, to better renters, and at a better price.

A short delay can mean a better outcome. That’s why we’re always balancing timing and presentation to protect your return.

Want better outcomes from your property?

If your renter has given notice, we’ll talk you through your options. And if that means waiting a few days post-vacate before advertising, we’ll explain exactly why and how it helps your return in the long run.

Advertising rental property isn’t about being fast. It’s about being smart. And that’s what we do best.

Talk to us about managing your investment property. We make switching easy.